Support and Ongoing Development of the More Yalta Apartment Sales Website

PropTech / Real Estate / Digital Platform • Web • Support & Ongoing Development

moreyalta.ru is a core digital channel for a real estate project on the Yalta coast. The website acts as a sales showcase: it presents the property, highlights floor plans and key benefits, helps users choose an apartment, and encourages them to submit a request for consultation or property selection.

Our team supports the project in a long-term maintenance and growth format: we ensure stability, keep the technology stack operational, and evolve the website step by step without disrupting proven user flows. Special attention is given to interactive elements, forms, and content blocks that directly affect lead conversion.

Primary goal: keep the website running reliably as the main lead generation channel for apartment sales while maintaining speed, usability, and correct behavior of interactive elements.

Support goals:

• Maintain all pages and core user flows in working condition
• Fix bugs and technical issues quickly
• Adapt the website for new campaigns, materials, and positioning updates
• Improve UX based on visitor behavior
• Ensure correct operation across modern browsers and devices
• Improve interactive and visual elements without a full redesign

As part of the project support process, we:

• Monitor website uptime and key user flows
• Fix frontend issues and server-side logic problems
• Enhance interactive blocks such as floor plans, galleries, popups, and sliders
• Update content, images, and marketing pages
• Optimize loading speed and performance metrics
• Keep lead forms and data submission flows working correctly
• Adapt layouts for new devices and screen sizes
• Integrate new visual elements and animations
• Advise the client on the technical possibilities for further platform growth

From a support perspective, we work with the following modules:

• Homepage — visual project blocks, key benefits, CTA elements
• Catalog / Apartment Selection — property filtering, listing cards, parameters
• Floor Plans — interactive layouts, option switching, visual materials
• Apartment Detail Page — specifications, images, availability/status
• Galleries — photo blocks, sliders, multimedia
• Marketing Pages — promotions, benefits, infrastructure, location
• Lead Generation Forms — consultation requests, property selection requests, callback forms
• Contacts and Maps — routes, interactive elements

Support is organized as a continuous improvement cycle where quality, predictability, and risk reduction are the top priorities.

Main challenges:

• •maintaining legacy solutions and dependencies such as jQuery and older widgets;
• •working with a custom admin area and non-standard content publishing workflows;
• •making careful updates without breaking conversion-critical elements;
• •ensuring cross-browser compatibility and responsiveness across a wide range of devices;
• •dealing with an interface that is highly sensitive even to small changes in popups, forms, and galleries.

How we handle them:

• incremental releases instead of large-scale updates;
• mandatory regression testing;
• backups before every change;
• targeted improvements instead of risky full-scale refactoring.

• The website continues to operate reliably as a key lead generation channel for apartment sales
• Interactive elements and forms remain clear, stable, and functional
• Critical incidents are kept to a minimum
• Enhancements are delivered in a controlled way with minimal production risk
• The platform evolves continuously without the need for a full rebuild

A designer and DevOps engineer are involved when needed.

• Providing reliable support for a real estate project without rebuilding it from scratch
• Careful work with legacy code and interactive features
• Fast implementation of improvements driven by marketing needs
• Reducing risks when making changes that affect conversion
• Building a long-term partnership around a live product in continuous use

moreyalta.ru is an example of a real estate project where we act as a technical partner: we ensure the stability and ongoing development of a website that sells through a digital showcase, while maintaining technical relevance, speed, and a smooth user journey from first visit to inquiry submission.