Development of a Corporate B2B/B2C Portal for Yaroslavl Knitting Factory
ManufacturingA case study of building a corporate website with a scalable product catalog, a partner B2B portal, and CMS architecture for a manufacturing company.
About the Project
Manufacturing · Light Industry · B2B + B2C Digital Platform
Yaroslavl Knitting Factory (YARTF) is a manufacturing company specializing in thermal underwear, knitted fabrics, and specialized apparel.
We developed a corporate web platform that combines a public website, a scalable product catalog, and a private B2B partner portal.
About the Client
Yaroslavl Knitting Factory is a manufacturing company focused on thermal underwear, knitted fabrics, and specialized apparel production.
Main platform user groups:
Retail Customers
B2C
Wholesale Partners
B2B / distributors
Administrators
Factory team
Project Goals
Create a unified digital platform for a manufacturing company that:
- Combines B2C and B2B scenarios within one product
- Simplifies communication with wholesale partners
- Automates request intake and processing
- Provides transparent stock levels and pricing
- Scales as the product range and partner network grow
Objectives
- Launch a new corporate website from scratch without copying the old structure
- Build a scalable product catalog with filters and complex product pages
- Implement a private partner portal
- Support multilingual content (RU / EN)
- Create a CMS core for independent content management
- Automate stock and price synchronization via XLS
Expected outcome: a full-scale corporate digital platform with a product catalog, B2B partner portal, and administrative panel.
Solution
We developed a corporate web platform that combines a public website, a scalable product catalog, and a private B2B partner portal.
In addition, our team contributed to shaping the brand’s visual identity by creating a brand book and redesigning the factory’s visual concept.
Functional Modules
Public Section (B2C)
- Homepage with interactive product direction blocks
- Product catalog with filters and product cards
- Dedicated “Products” section
- Contacts page with a map and feedback form
- News section with automatic import from a Telegram channel
- Certificates section
- Multilingual support: RU / EN
Partner Portal (B2B)
- Partner authentication
- Personal account dashboard
- Access to stock levels and pricing
- Cart and request submission workflow
- Order history
- Downloadable XLS file with warehouse stock data
- Marketplace links hidden for partners
Admin Panel
- Product page management
- Management of language versions
- Feedback form moderation
- Partner management
- Upload of XLS reports for stock and price synchronization
- Management of certificates, contacts, and news
Architectural Highlights
Modular catalog with support for:
- • colors
- • sizes
- • height ranges
- • product series
- • warehouse stock levels
UX/UI and Branding
UX and UI were designed from scratch by our team. Even though there was a previous website, the new project did not reuse the old structure or content.
As part of the project, we:
The interfaces were designed for different user groups — retail customers and wholesale partners — based on their goals and scenarios.
Challenges
Key challenges
- •Combining B2C and B2B logic in a single product
- •Complex product pages with colors, sizes, height ranges, and stock data
- •Stock and price synchronization
- •Multilingual implementation
- •Access control and permissions
- •High catalog load
How we solved them
- Modular catalog architecture
- Moved stock and pricing logic into the admin panel
- Defined clear user roles and permissions
- Used Strapi as the CMS core
- Applied iterative testing and flow refinement
Technology Stack
Frontend
Backend / CMS
Databases
Integrations
Project Team
Methodology: Waterfall
Results
Deliverables
Business impact
Reduced manual request processing
Simplified partner communication
Improved inventory transparency
Stronger digital brand presence
What the Team Is Proud Of
Project Link
Summary
The Yaroslavl Knitting Factory project is a full-scale corporate digital platform for a manufacturing company, combining a public website, a scalable product catalog, and a private B2B partner portal.
The solution architecture provides inventory transparency, request automation, and convenient content management. The platform is ready for future growth in product range, partner volume, and new business scenarios.
Want to discuss your project?
Get in touch, and we’ll show you how we can help bring your idea to life